Creating a Corporate Social Media Policy

Even though nearly 90% of employees use social media, only 29% of companies have social media policies in place. To engage your employees in your company’s social media strategy and protect your company’s brand, you’ll need rules to help
your employees navigate the tricky social media landscape. In this course, Brian Berger — founder and host of Sports Business Radio and founder of the Sports PR Summit — explains the importance of implementing a social media policy for your organization. He’ll give you some examples of what to include in your policy and best practices to keep your policy up to date. By the end of this course, you’ll have a starting point for creating a corporate social media policy that keeps pace with the times.