Create an eLearning Roadmap that Drive REAL business results

In this course, Ken Burke, CEO of Micro Casting, and John Yaworski, an e-learning expert, emphasize the importance of creating an e-learning roadmap. They stress that a well-defined plan is essential for achieving business goals and increasing profitability. John, as an executive producer, shares his expertise in controlling the e-learning process and developing effective media strategies.

The course provides a step-by-step process for content creators to follow, focusing on understanding the target audience, defining the message, and ensuring learner engagement. Ken and John highlight the value of expert guidance in the e-learning creation process, emphasizing the knowledge and experience professionals bring to the table.

Throughout the course, they discuss tailoring content to audience preferences, avoiding over-reliance on PowerPoint, and adapting to different learning styles. They also emphasize the importance of delivering a balanced message that provides enough information without overwhelming learners. By aligning content with desired outcomes and utilizing sales and marketing strategies, learners are inspired to take action.

Ken and John also cover effective content preparation, presentation techniques, and the significance of assembling the right team for e-learning projects. They stress considering the distribution platform, planning content usage, and utilizing tools like teleprompters for enhanced delivery.

In the final part, the course focuses on audience engagement techniques, highlighting storytelling as a powerful tool for captivating learners. They recommend incorporating stories, examples, case studies, and testimonials to establish connections with the audience. Moving beyond traditional formats, they suggest street interviews and conversations between individuals to increase viewer interest.