Conducting Market Research

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, I’ll explore the reasons for conducting market research and the questions to consider before starting. I’ll also list the sections of a market research report and the stages of the research process. Finally, I’ll show you how to conduct desk and field research. At the end of this course, you’ll have the foundation needed to begin the market research process.