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Completing a thorough ‘Competitive and Market Analysis’ is crucial for all forward-thinking organisations, with this micro-learning course. In today’s saturated market, knowing your competition and understanding the market you’re operating in is more important than ever. The information you collect can affect your marketing activities, sales strategies, and product offering. We’ll outline five methods you can use to learn more about your competitors so that you can make evidence-driven decisions for your organisation. Once this course is completed, you’ll have learned what a basic market analysis consists of, as well as the five key methods for collecting information about your competitors and your market.
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