Characteristics of the Sale: Sales Cycle LINE B

This course, Characteristics of the Sale: Sales Cycle LINE B, begins with a discussion on attracting the attention of a potential customer - the key to moving toward a sales conversation. We share insights into what are known as the LINE factors, the steps that take you from customer interest to customer conversion. You’ll discover that ensuring you’re in control of the conversation with well thought-out solutions to customer indecision puts you in line for a successful sale of a product or service.

From our Characteristics of the Sale series, this video course comes with downloadable materials that help you work through the LINE with your sales prospects. There’s also a short exam so you can test your retention of the material. For more information on LINE factors, we recommend taking our introductory course on this subject.