Change Management Models: 07. The Nudge Theory

The Nudge Theory course explores the theory first popularized in the 2008 book ‚ÄúNudge: Improving Decisions About Health, Wealth, and Happiness,” written by behavioral economist Richard Thaler and Harvard Law School professor Cass Sunstein. You will learn the basic principles to follow when nudging people to choose your proposed organizational changes and the seven key actions to take when implementing the nudge theory as a professional productivity tool.

This short video from the Change Management Models series features clear and helpful narration and illustrations throughout. You will also receive access to additional student materials for reference.