Category Management: 03. Assessment and Scorecard

Dive deeper into the art of category management with our course, Category Management: Assessment and Scorecard. Category assessment is an essential process that uncovers strengths, weaknesses, opportunities, and threats within a category. Learn how retailers analyze shopper data, market trends, and internal sales metrics to identify gaps and growth potential. Next, discover the power of category scorecards in setting clear objectives and measuring success. Understand how different category roles demand distinct goals and strategies. Master the art of translating data into actionable insights, empowering you to offer valuable sales suggestions that align with your customer’s unique business objectives.

Building upon the foundational knowledge from previous modules, you’ll explore the critical steps of category assessment and category scorecards in this third part of our Category Management series.