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The most successful companies often operate with socially responsible business practices including integrating stakeholder interests into values and operations. These stakeholders include their employees, customers, investors and suppliers. It is important for businesses to make sure that they are balancing the needs of these stakeholders with all aspects of the company’s operations – from strategy development to marketing campaigns. Verifying that a business has socially responsible practices helps them effectively compete in today’s marketplace by displaying an appealing value proposition to consumers as well as investor groups such as banks or institutional funds who might potentially finance a new project based on social responsibility standards
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