Building a Business Case: 09. Telling the Story – The Art of Persuasion

In our Building a Business Case: 09. Telling the Story – The Art of Persuasion course, you’ll discover persuasive strategies you can use to convince decision makers to embrace your business case. You’ll gain tips for priming your audience and building rapport with potential supporters to set a precedent of trust and cordiality. You will also discover why enthusiasm and positive body language are key to your power to persuade, and how practicing patient persistence can pay off.

This video is part of our Telling the Story series. Downloadable student materials provide concise coverage of persuasive techniques you can put into action to make a compelling case for your business idea. Test your understanding of the material with a short online quiz following the video.