Building a Brand: Mission, Vision, Values, and the Right Name

For those looking to learn more about developing a brand, our Thirty Minute Mentors: Building a Brand: Mission, Vision, Values and the Right Name course is a great choice. It features tips and best practices from Neil Blumenthal, co-founder and co-CEO of Warby Parker, a multibillion-dollar business that disrupted the world of eyewear. A model in social entrepreneurship, Warby Parker is also a leader in the direct-to-consumer space.

Host Adam Mendler asks Blumenthal to share with listeners his best advice for developing a brand. In this course, you will learn more about determining your values as a brand, the importance of outlining a mission and vision, why authenticity is so important and how to come up with a business name.