Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career | Ivan Estrada

In Brand With Purpose, author Ivan Estrada shares that the key to successful branding is finding your passion, staying true to your story, and determining what is the essence of you and your brand – then communicating that essence effectively to your target audience. Market research matters, but have you been doing your research? Through guided self-reflection, you’ll be able to embrace your true self and build the career you’ve always dreamed of – whether as a solo entrepreneur, business leader, executive, or creative. In the end, you’ll be rewarded with a brand that’s about more than products or profits. You’ll have a brand that’s centered on purpose – and that’s something timeless that leaves a legacy behind.