Brand Management: 04. Brand Statement

Our Brand Management: 04. Brand Statement course demonstrates how to create an effective brand statement for your business. If you’re struggling on where to start when it comes to building your brand or managing your brand, you should start with creating a brand statement. A brand statement combines all your thoughts about your business mission, values, promise, and character into a concise statement. It defines what you do, how you are different from your competition, and what you want to deliver to your customers. In this course, we’ll examine how to create a brand statement for your company. We’ll cover how to test it, gain feedback, and apply that feedback in the right way.

Part of our Brand Management series, the Brand Statement course includes a video with audio narration, downloadable materials, and a post assessment to test your understanding. Take this course along with others in the series to develop practical skills for building a successful brand.