Brand Management: 01. Building Your Brand

Our Brand Management: 01. Building Your Brand course demonstrates how to create an effective brand for your business. In this series of programs, we take an in-depth look at what Brand Management is all about. Creating a brand helps you build long-term, sustainable growth. It’s an on-going process that should always be the core focus of your business, regardless of your size. In this course, we’ll discuss building a brand, including how to define what your brand is, how that will impact your current customers, brand standards, and more.

Part of our Brand Management series, the Building Your Brand course includes a video with audio narration, downloadable materials and a post assessment to test your understanding. Take this course along with others in the series to develop practical skills for building a successful brand.