Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | W. Chan Kim and Renée Mauborgne

Discover insights from the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne. In this course, you’ll learn groundbreaking strategies for creating new market space and making competition irrelevant. The book includes tips on value innovation, strategic frameworks, and overcoming organizational hurdles. This book is ideal for business leaders, entrepreneurs, and strategists seeking to escape fierce competition and foster growth. After this course, you’ll be prepared to apply your insights about innovative marketing strategy to your life and career.