Benefits of Events that Drive ROI: Part 01

Events can be an incredibly useful channel for organizations—particularly if you’re in a niche space. But their reputation for being an expensive, time-consuming, high-effort, low-payoff channel has left some marketers gun-shy. If you can‚ÄØmaster modern events and track ROI, you’ll be a step ahead of the game and be able to uncover new opportunities to directly drive revenue.‚Äج†