Basic Selling Skills: 04. What Is a Sales Process?

Basic Selling Skills: 04. What Is a Sales Process is an elearning course that outlines successful strategies for boosting sales. Companies use a sales process to help their sales team identify more qualified leads, close more deals and ensure the company provides a consistent experience to every prospect. An effective sales process empowers and informs the buyer and should reflect the way customers want to buy. This cultivates a positive representation of your brand and product to build lasting relationships. In this course, we’ll talk about the seven steps to an effective sales process: prospecting, qualifying, approach, presentation, handling objections, closing, and follow-up.

This course is a part of our series on Basic Selling Skills. Learn the seven steps of the sales process in one quick video presentation.