Artificial Intelligence for Marketing

Artificial intelligence is rapidly changing the landscape of marketing. When you adapt your organization so that it can use this tool, you will boost your marketing capabilities and keep your methods up to date. In this course, digital marketing expert Jim Sterne teaches the basics of AI marketing. You’ll learn to define artificial intelligence, explore natural language processing, and analyze new applications for AI. Additionally, you’ll discover what machine learning is and how to use this new software to perform a wide variety of marketing tasks. Jim explains which tools are appropriate for a variety of projects, how to navigate using existing data, and finally emphasizes the human skills that are indispensable and complement new technologies. By the end of this course, you should have the confidence to take action using AI in marketing.