Answering General vs. Specialist Media Questions

Answering General vs. Specialist Media Questions’ is a micro-learning course that sets out with the goal of eliciting the two different categories of media outlets your organisation will reach out to in order to promote its business. Whilst specialist media is targeted at an audience familiar with your chosen topic, generalist outlets will broadcast to the widest audience possible.
By engaging with this short course, the core differences between the two will become more familiar and you will be better versed in the alternate strategies you should employ when working with them.