Always Be Learning

‘Always be closing’ is a mantra that has been used in sales since the 1990s and was associated with using whatever tactics necessary to close deals. However, today’s B2B buyers are savvier, armed with data and have more choices available. To succeed, salespeople need to do more than use persuasive or emotive psychological tactics.

To be an effective and credible salesperson, forget the ‘always be closing’ mantra. Instead focus your attention on ‘always be learning’.