Advanced Google Analytics Universal

Google Analytics is an increasingly important tool in today’s digital world to gain in-depth knowledge about your websites audience and ultimately bolster your company’s success. This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments. Brad also shares how to produce calculated metrics, debug your analytics, and ultimately, gain a deeper understanding of how to push metrics to new limits.