Adaptive Selling

Adaptive selling allows you to truly listen, understand the customer’s needs, and then adapt your conversation and presentation accordingly.¬†If¬†you¬†give¬†a canned presentation, you¬†won’t¬†learn what the customer thinks is important. The only way you¬†can¬†find out is by listening, asking questions, and adapting your recommendations and presentation. Adaptive selling is much easier to do when you establish a relationship with the customer.¬†