A Tactical Guide to SEO and PPC: Part 1

Search engine optimization and¬†pay-per-click (PPC),¬†are incredibly effective ways to drive traffic for your website. But how do you ensure that you’re driving traffic that results in conversions? And when it comes to SEO, how can you amplify your efforts? And for PPC, how do you know you’re making the most of¬†your¬†spend?¬†\