3 ways to (usefully) lose control of your brand | Tim Leberecht | TED Talk

Establish better brand management and marketing strategies within your organization with “3 ways to (usefully) lose control of your brand.” In this TED Talk, marketing expert Tim Leberecht explains how the internet and social media have made it difficult for people, companies and brands to tightly control their reputations online and beyond. Leberecht offers advice and big ideas around accepting that loss of control and how to actually design for it instead of dread it. He also explains how you can use loss of control as a way to recommit to your brand values and further the success of your business with both customers and employees.