Understanding Sales

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  Sales: Being a Professional Partner

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  Negotiation: See-Saws and Trade-Offs

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  Offering Advice: Knowing Your Stuff

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  Customer Types: Mrs Picky

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  Customers: Finding Out What They Want

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  Sales: Being a Consultant

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  Customers: Getting Into Their Head

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  Customer Types: Mr Rude

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  Customer Types: Mrs Arrogant

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  Sales: Meet Objections

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  Sales: Explain the Benefits

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  Sales: Dealing with ‘The Dictator’

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  Negotiation: The Groundwork

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  Close the Sale

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  Don’t Negotiate Separate Parts

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  Negotiating: Pitching High

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  Customer Types: Mr Chatty

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  Sales: Ask Questions