Sales
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Closing the Sale
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Making Cold Calls Productive
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Preparing for a Sales Meeting
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The Advertising Brief
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Kotler’s 4Ps of Marketing
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Delegating Key Account Management
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Analisi competitiva e di mercato
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Ensuring Great Customer Service
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Recruiting a Top Salesperson
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Writing a Proposal
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How to Price Your Product Perfectly
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Negotiating with Amiable Personalities
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The Famed SPIN Selling System
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Break Through Global Barriers with Hofstede’s Cultural Dimensions
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The Nature of Marketing
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Turning Complaints into Compliments
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Business English Series: Negotiating
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Maintaining Customer Focus