Business Strategy
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Le diagnostic SWOT
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Evaluating and Strategically Aligning Objectives: Part B
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Evaluating and Strategically Aligning Objectives: Part A
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Purple Cow: Transform Your Business by Being Remarkable | Seth Godin
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The Four Steps to the Epiphany: Successful Strategies for Products that Win | Steve Blank
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | W. Chan Kim and Renée Mauborgne
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!| Al Ries and Jack Trout
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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries | Safi Bahcall
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Lost and Founder: A Painfully Honest Field Guide to the Startup World | Rand Fishkin
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The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness | Morgan Housel
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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company | Robert Iger
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Permission Marketing: Turning Strangers into Friends and Friends into Customers | Seth Godin
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The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators | Jeff Dyer, Hal Gregersen, and Clayton M. Christensen
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs | John Doerr
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers | Geoffrey Moore
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Traction: How Any Startup Can Achieve Explosive Customer Growth | Gabriel Weinberg and Justin Mares
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Never Split the Difference: Negotiating as if Your Life Depended on It | Chris Voss and Tahl Raz
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Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy | Masaaki Imai