Solve the Real Problem and Not Just a Symptom

Creativity is not coming up with a great idea. The key to creativity is solving the right problem. Research has shown that when we are facing a problem, our initial impression of the problem is most often not the root cause of our problem. And, based on decades of practical experience, there is about a 99% chance that we will end up solving the wrong problem.By not identifying the real problem, people and organizations can spend thousands of hours and millions of dollars trying to implement solutions that don‚It’t work. In this course, you will apply a simple technique to clearly identify your REAL problem to ensure that the ideas you generate are on target, and create actions that make a difference. You will finish this program with a simple technique that you can apply to ANY problem to help you discover the REAL problem.