Critical Business Skills for Success: When Netflix Met Blockbuster

Netflix’s ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business-and often the hardest to respond to. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.