Strategic Thinking Skills: Which Business Strategy? Fundamental Choices

Learn the major ways that firms and people compete economically – and how these strategies can apply even to nonbusiness activities. You’ll contrast cost leadership (selling products at the lowest possible price and making profit on volume) with differentiation (providing something unique beyond low prices), and also consider a special form of hyperdifferentiation known as “focus.”Strategic thinking is a powerful and invaluable skill, one that leads to greater chances of success in whatever professional and personal projects you’re involved in. It involves setting goals, developing long-range plans, anticipating the unexpected, analyzing your environment, and even cooperating with your competitors. With Strategic Thinking Skills, you’ll get a simple and comprehensive guide to the skills, tactics, techniques, tools, case studies, and lessons behind this all-important process. Award-winning Professor Stanley K. Ridgley of Drexel University has crafted these 24 lectures as an accessible way for you to engage with thinking that will help you think-and act-more strategically in business and in your own life.