Critical Business Skills for Success: First Movers versus Fast Followers

Discover the strengths-and drawbacks-of being a first mover who establishes a market position and fast followers, who can learn from first movers’ mistakes. Along the way, you’ll consider relevant examples from industries including video game systems and social media networks. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.