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Critical Business Skills for Success: Refining Service Operations

Turn now to service operations, the successful management of which takes into account the psychology of winning customers through great experiences. From the Service Quality Scale to the details of process improvement, find out how to seize the movement where services are increasingly dominating the 21st-century business landscape. What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines—strategy, operations, finance and accounting, organizational behavior, and marketing—that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.

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American English

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