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In this second lesson on business communication, focus on business presentations that are more formal. Learn how to pitch your product, attract a potential client, impress your board of directors, and convince your colleagues, all by employing the same theory of ethos, pathos, and logos that have made you successful in other speech settings. This lecture, presented by Molly Bishop Shadel, is from How to Speak Effectively in Any Setting. The power of an effective speech is undeniable. It has the capacity to engage, inform, motivate, and create change in an audience, and in the world. In How to Speak Effectively in Any Setting, a 24-lesson course with Molly Bishop Shadel, Professor of Law at the University of Virginia School of Law, learn the fine art of speaking clearly, effectively, and persuasively in contexts across the spectrum, from the board room to the bar room and everywhere in between. Professor Shadel teaches you the underpinnings of effective speech writing and skilled delivery in settings both personal and professional, giving you the tools you need to appear both confident and competent in all your public speech.
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