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The 3C’s are the principles of communication, consistency, and commitment. Without these three conditions in place; your brand will not have a clear message that is easily understood by your target audience or customers.
The goal with all manners of branding whether it be for an individual product or service as well as for different sizes within the same company needs to be a consistent message across each platform implemented by one’s business strategy. This module will help you to understand better why this is important and how you can use those skills to do so successfully!
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