Finding a Point of Agreement

An essential part of the sales process is finding points of agreement with the prospect. By agreeing on small points, clients find it easier to agree to a sale.
The objective theory of contracts holds that an agreement between parties is legally binding if, in the opinion of a reasonable person who is not a party to the contract, an offer has been made and accepted. For a contract to be legally binding it must contain essential elements: an offer, an acceptance, and an intention to create a legal relationship.