Real Time Marketing

Successful marketing goes beyond traditional research; it requires real time marketing. Tools such as social media, customer rewards, news media, and blogs allow companies to monitor the changing needs and interests of customers in the moment. This means that organizations can tailor programs, ads, and content to satisfy individual consumers.
Real-time marketing means systematically responding to your customers in the moment based on your ability to know how a customer is interacting with your brand through any channel. The concept of real-time marketing has existed for many years.