Making Your Pitch

A business pitch is a business plan that you present to your potential investors to secure funding. The pitch helps you explain your business to investors to enable them to make the right decisions.
Once you have made it past the opening, it’s time to make your pitch. In preparing your pitch, work on coming up with a clear, persuasive explanation of what your product can do for the client. Be prepared to answer the all-important question that all clients have: What’s in it for me?