Marketing Goals

Marketing goal provide the direction of your marketing campaign. Without goals, it is impossible to know what needs to be done. Goals need to be long-term, broad, and provide aspirations for what you want to achieve through marketing.
Despite your goal for brand changing, customers do not always accept change easily.
The transition requires effective advertising. The marketing needs to focus on improvements for the customer. About the brand loyalty, it is the loyalty that customers show to your brand.