Track Activity for Prospecting and Lead Generation

Prospecting and lead generation requires you to track activity. This may seem daunting at first, but there are many useful tools that can help you keep up with your prospects. Tracking and assessing results will help you determine how to alter your prospecting to convert more leads into sales.
Prospecting is the first step in a sales process, while lead generation is related to marketing. Sales teams use prospecting for finding relevant potential buyers, while lead generation specialists work on attracting customer interest and converting it into a sale.