CRM Terms

Customer relationship management (CRM) is the process of managing a company’s interactions with its customers. CRM can be used to manage both existing and potential relationships, including sales leads, customer service inquiries and complaints, new business opportunities (such as when your website visitors become prospects), promotions or contests that need tracking data generated in real time by end-users. The goal of using CRM software is not only to provide better services for their clients but also gain insights into their client base so they know what products/services are effective at reaching which markets effectively.