SWOT Analysis in Marketing

Successful internet marketing requires an internal and external analysis. Tools such as a SWOT analysis will determine the strengths, weaknesses, and opportunities, and threats that different organizations face.
It guides you to build on what you do well, address what you’re lacking, seize new openings, and minimize risks. Apply a SWOT Analysis to assess your organization’s position before you decide on any new strategy.
A SWOT analysis helps you understand internal and external factors that can make or break your success toward your marketing goal.