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Customers who see your business as a trusted resource will end up with the best possible experience. Whether they are buying something or not, you need to build relationships that go beyond transactions and instead focus on building long-term customer loyalty. This is where referrals come in handy–not only for getting more sales but also for giving back to those that have given so much of themselves into this relationship. When these individuals feel appreciated and valued by their own business, it has a positive effect on how likely they are to become loyal customers too!
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