Social Media (The PR Toolkit)

Social media is a powerful tool that can increase the scope of your network greatly. Understanding the various types of social media outlets will help you formulate a strategy that can employ one or more of these tools.
A social media toolkit contains information and resources to push out and amplify a social media campaign/cause. It is similar to a press kit for promoting a news item, but the audience is your supporters and partners, rather than journalists or media contacts.