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The difference between having a customer who is satisfied and a customer who will remain loyal can be determined in the steps you take to follow-up with that customer. Ask the customer if the situation is resolved and how you may further assist them.
Following up with customers improves their overall experience with your business. You might even be able to solve problems before they become a problem. For example, if you communicate with your customers after a sale, you will be able to quickly resolve any issues they had with your products.
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