Advanced Digital Marketing Strategies, Demand Generation and Email Retargeting

This learning pathway focuses on advanced digital marketing strategies, specifically in demand generation, email retargeting, and utilizing Google Ads. It includes an exploration of creating and capturing customer interest, detailed email retargeting tactics, the execution of effective retargeting campaigns, real-world case studies from successful companies, and an in-depth analysis of Google Ads’ capabilities. The curriculum is designed to equip learners with the skills to increase engagement and maximize marketing ROI through targeted content and strategic ad campaigns.