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The “Customer Support Channels Mastery” pathway is meticulously designed to deepen participants’ understanding of the diverse landscape of customer support channels and their strategic implementation in enhancing business success. This comprehensive pathway starts with an introduction to the basic definitions and fundamentals of customer support, followed by a detailed exploration of various customer support channels such as phone, email, live chat, social media, and self-service options. Participants will learn how to implement and optimize ticketing systems for efficient tracking of customer interactions, troubleshoot common issues across different channels, and design effective workflows to ensure smooth operations and customer satisfaction. The pathway also covers the use of digital platforms for dynamic customer support, the application of analytics and reporting tools like CSAT and NPS for quality control, and the development of communication skills tailored to diverse channels.
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