Blocklist Basics

Your marketing team probably cringes when the subject of blacklists is mentioned. Should you‚ÄØbe scared of‚ÄØblacklists, or is it a normal business topic?‚ÄØIf you have done your research about your customers and the optimum way‚ÄØto reach them is through email, you’ll need to ensure that the email doesn’t appear on a blacklist. If you end up‚ÄØon a blacklist, your marketing efforts for this customer or group of customers is wasted.‚ÄØ‚ÄØ