Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, ‚ÄúMarketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.