Service Marketing

Service marketing is a‚ÄØwide‚ÄØgrouping‚ÄØof marketing strategies‚ÄØconcentrating‚ÄØon selling anything that is not a physical product. Any method that‚ÄØconveys‚ÄØa service’s‚ÄØbenefits and‚ÄØappeals‚ÄØto customers is a valid‚ÄØservice marketing‚ÄØapproach. This can‚ÄØinclude‚ÄØinformation‚ÄØabout the organization‚ÄØ(known as‚ÄØcontent), promotional‚ÄØagreements, advertisements, and‚ÄØany‚ÄØother kinds of marketing materials.‚ÄØ‚ÄØ