Essential KPIs for the Modern Marketer: Part 02

Measuring¬†your marketing gives you the data you need to analyze what¬†you’re¬†doing. They demonstrate the effectiveness your your¬†marketing campaigns¬†has¬†across all channels.¬†Your executive team will want to see the big picture for every marketing channel¬†and how your efforts positively affect ROI.¬†These metrics may be slightly different than those you measure for your team’s performance but they’re crucial in showing value for your marketing budget.¬†