Promoting Ethical Behavior

Sales are competitive naturally. It’s true that competition can be an encouraging motivator; the competitive type of sales, combined with aggressive goals and high quota targets of many sales departments, can push salespeople to engage in unethical sales practices. These could include damaging themselves, their potential and current customers, and the organization for short-term, quick wins. Unethical sales practices can lead to an entire department not concentrating on the overall goal - serving their customers. In this instance, each salesperson works to hit quota, by any means possible.